Paul Childerley is a well respected gamekeeper and deer stalker based near Milton Keynes in the UK. He has worked with ZEISS for a number of years and was selected to be the face of the updated ZEISS V8 riflescope for the UK market. The brief was for 3 key visuals to be used on print adverts, provide an image to be used for each USP to use on the product landing page and a collection of social content to use over the launch of the product.
As Paul uses ZEISS optics for his rifle and binoculars it was an opportunity to grab some shots of his other ZEISS products. The ZEISS SF binoculars had recently came out and Paul was testing these while our shoot was planned. The product is focused for the nature market so it was useful for ZEISS to have application images of the SF’s for hunting.
ZEISS had a plan to run print adverts in multiple publications for a series of months. Because of this it was important to have a handful of visuals to keep the readers engaged.
